Tuesday, November 27, 2012

MRS. SCHACHTER JOINS LORI JAYNE MONOGRAMMING & MORE TO LAUNCH EXPANSION IN PALM BEACH


FOR IMMEDIATE RELEASE - Contact:  Linda Soper - (612) 308-4159

PALM BEACH, FL (November 19, 2012) – Selma Schachter, aka “Mrs. Schachter”, an icon throughout Palm Beach’s interior design and décor world has now joined forces with Lori Bernstein of Lori Jayne Monogramming & More to launch Lori’s new store located directly across from its sister store on South County Road in Palm Beach.

With deep roots to the Palm Beaches, “Mrs. Schachter” has always been the go-to resource for everything for the home. With a broader selection of bed linens, table top, bath accessories, and personal accents, Lori Jayne has become a one stop shop with her intricate monograms and designs, and now can find it all at Lori Jayne plus “Mrs. Schachter”!

Lori Jayne Monogramming & More is known for their extraordinary personalized gifts and has become the premier destination for everything needed and desired for the home, private plane, yacht and entertaining. Now, the second store offers an extension of bespoke items and exquisite designs as well as more gifts in linen, cashmere, leather, fine china, sterling silver, gold, pewter, stationary, and antiques.

Says Lori Bernstein, owner of Lori Jayne Monogramming & More, “I have known Selma for many years and her experience, customer service, knowledge, and ability to combine color, fabrics, decorative pieces and accessories have always aligned with my vision for our store and our clients. She has a way of knowing how to personalize your life for the way you live and that fits not only our store’s philosophy, but the Palm Beach lifestyle. Anyone that has grown up in Palm Beach or has lived here and entertains knows Mrs. Schachter and we want everyone to know that Mrs. Schachter is here!  We are also excited to have Annie Eubanks who has worked closely with Mrs. Schachter as a part of our team.  Her ability to merchandise is extraordinary  and everyday displays are continually switched out to keep our stores vibrant while showing off our latest offerings.”  According to Lori and Mrs. Schachter, Annie has the amazing ability to even “make napkins dance!” This team, along with Lori’s exceptional staff of Marianella Velarde, Kim Angiuli, and Blanca Saavedra aim to fulfill every client’s ultimate wish and never disappoint.

While Bernstein’s satellite store offers custom gifts for everyone and every occasion, the new luxury store extends the knowledge and expertise of monogramming for even more sophisticated entertaining, living, and gift giving. Bernstein adds, “We saw an opportunity to expand by offering a larger array of items that can be embroidered, engraved, printed, personalized, and that can come uniquely yours. With the addition of engraving equipment that we purchased last summer, we simply outgrew our space.  Now our second store allows us to better display and feature our merchandise for the bride and groom, corporate and holiday giving, and even the wish list.”

Says Schachter, “I am thrilled to be here, to work with Lori and a team of colleagues who are passionate about our clients, the business, and our offerings. I look forward to seeing many of my dear friends and customers as the season approaches!”

Lori Jayne Monogramming & More is centrally located at 306 South County Road and directly across the street at 305 South County Road in Palm Beach.  To learn more about Lori Jayne Monogramming & More, please call: (561) 855-4290 or email: luxury@lorijayne.com.

If you would like more information on this topic or to schedule an interview, please call Linda Soper at (561) 835-9057 or email: linda@lindalanemarketing.
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